We make it bloom
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Client: Microsoft Retail Stores
Location: Seattle, WA, USA
It's popular with customers and employees alike when the giant video walls are used to bring the seasons indoors. With every project like this, we try to outdo ourselves.We let spring take hold throughout the Microsoft Stores. On the massive video walls we combined live action with CGI for our seasonally themed content.
There is a lot we can do, but unfortunately, training butterflies or flying live bees to where we need them is not one of our qualities. But our 3D artists can make those in 3D. The captured ferns didn't look attractive enough either, so we made some ferns in 3D as well. The customer was surprised when he found out that they were not real ferns. That is always a good sign.