Big City Lights
Back to the OverviewReflections Video Wall Series
Architecture Visualization
Creative
Custom Tools
Environment Visualization
Filming & Photography
Large Video Wall Productions
Platform Development
Rendering Apps
Technical
Visual Effects
Moments of reflection (Just another rainy day)
Location: Microsoft flagship stores globally
Client: Microsoft Retail Stores
‘Reflections’ is a creative exploration of metropolitan city lights in the rain. We had the goal of bringing an urban vitality and ambient light-show to visitors of Microsoft‘s Flagship stores. This Video Wall series has proven to be one of the most popular and engaging in-store experience. All the positive feedback from shoppers and store staff alike made us literally dance in the rain.
Although this was a CGI theme, some elements had to be shot as real videos and blended in the 3D environment. All the people in the NY Manhattan square scene are members of our team shot on a green screen. We were all happy to be an active part of such a great project.