Under the hawk's eye
Back to the Overview
Client: Seattle Seahawks
We like to think big, but with this project we went beyond all dimensions. Our job was to entertain 70,000 football lovers live in the stadium. We created short but dynamic motion-pieces for the crucial moments of the Seahawks football game at Century Link Field in Seattle. The graphic content had to be able to respond quickly to highs and lows of a match and reflect the impressive energy of the stadium. This required a very complex character rigging to get the hawk alive and ready to drop the ball with full force.
When it comes to Seahawk content, no one is more critical than a Seahawk fan who loves and lives this club. You can imagine how excited we were when our animations were first shown to thousands of fans at the same time. And how relieved we were when a murmur and applause went through the stadium. Touchdown!